Mes- i think these adds are programmed for very young adults and the $$ comes rolling in-it sucks but thats the american way i guess-get it while you can and it dont matter how- ww
They are designed for anyone who has the money to spend. I've read a few books on marketing, and this style is popular for those doing direct marketing. That is, people who sell from their ads, not people using ads to get their name out and then customers buy their product in a store.
The idea is to make the ad look like an article that informs rather than persuades the reader. Some advocate using catchy headlines like those in tabloids or carnival signs. Basically they are printed infomercials. I've seen them for self-defense/CQC, but more commonly for other things like investment courses, "no money down" real estate, health supplements, exercise equipment and courses, courses on how to pick up girls, sales courses, public speaking, learning languages, advertizing your business, how to audit your business to cut expenses, computer skills, and many other topics, including how to make money writing ads that sell courses that tell people who to make money writing ads.