(WW, I put all those rankings together for you above)
Joe is talking about Krav Maga. What Joe is saying is like this...
Its like what if a guy down the street from you opened a school called US Marine Combatives, AND he was never a Marine. He even wears and sells Marine shirts. BUT, the guy explains, he has a letter from a Marine stationed in Greece that he knew and the Greek Marine said "it was okay." You'd probably go kick his ass when you caught him wearing the Marine shirt. And bitch about the guy in Greece.
But, Ordinary people are ignorant about martial arts.
How many people in your town (anywhere) actually came to you because you teach Krav? or, actually elements of Krav. Most times, people don't know what the hell Krav is.
School owners think about this - Just about every new customer has to have a brief sales pitch lesson about...the system. Sales pitch. Willie Dynamite's system is the best every. Willie's picture is on the wall. They look at you and they look at Willie's picture. Many "want to believe." And they love thinking that THEIR system head was special. How many times in everyone's life have you heard the stories about how THEIR little school's head black belt was special. "He's not like the others, you know. Sensei Jerry teaches real self defense."
People buy in or they don't buy in. I mean this is the human condition, how and why people go to the churches they go to, the cars they buy. The people they vote for. The "Big Buy-In."
In the beginning , the common walk-in doesn't know one wit about Krav Maga. He might know Bruce Lee or Steven Seagal. He knows what a black belt is from decades of lore and movies. Now of course, from nightly television they all know the UFC and therefore something about MMA.
Anyway, in the village of the blind, the man with one eye is king. In your burg in TN if there is not any other competition, no one will care. You have the one eye. Or, if you are REALLY ineffectual and under the local radar, no one will care. But, if one karate school starts losing some customers to that "old Krav Guy" in town, OR, worse, if just one Krav school opens up in the burg, owned by a guy who spent great time and money to get authentic, Krav rank, you will have a trash campaign of fraudulence mired against you.
Hock