My chiropractor is doing the same thing!
He is giving away 2 tickets to the Thanksgiving Day, Cowboys vs Saints game. (I shall be in Holland that weekend, but would like to go) They assume all my friends are as busted up as I am.
He has a GIANT blow-up figure of Cowboys helmet in the open therapy floor. The fish bowl, etc.
Hock
Hell, the chiro might as well set up shop in the parking lot after the game.
Not to fear-monger, but a subtle increase in advertisement after some sort of violent
event featured in the news might also increase business. I'm NOT suggesting that any one MA school would have any or all answers that a concerned citizen might have about self defense and such, but if a potential client is curious and going to attend some classes, they might as well attend yours and not some LLAP-GOCH sham.
And don't forget Facebook ads! I hadn't given these much thought, but the other night on Coast to Coast AM the featured guest was the author David Kirkpatrick. He wrote a book on Facebook's pull as a social network. Apparently some ads are only "pay per click" and economical, and they have the advantage of being shown specifically to your target demographic. Kirkpatrick mentioned some business owners he met while writing the book claimed that Facebook was their sole source of advertising.
(I've paid attention to those ads in the past. The demos were right, but unfortunately they were for the "nearest" MA schools of a certain ilk, of which the closest was in Spokane, 2 hours away. )
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Topic: Building the MA Business: Idea #1 - Refer A Friend (Read 434 times)